Huda Beauty Medium GloWish Soft Radiance Bronzing Powder ($31.00 for 0.28 oz.) is a medium brown with warmer, more orange-leaning undertones and a “natural” matte finish. It wasn’t flat and wasn’t overtly shimmery, which made it very flattering on bare skin or on top of foundation without mattifying too heavily.
The texture was smooth to the touch, finely-milled without being powdery, but it wasn’t too firmly-pressed that it became stiff or difficult to pick up. It had semi-opaque, buildable pigmentation, which was more coverage than marketed, so use a lighter hand for true, buildable coverage if desired. The bronzer applied well and blended out nicely on my skin. It wore well for eight hours before fading a bit.
for details on general performance and characteristics (like scent).
- Dior Soft Bronze (03) (P, $48.00) is lighter (95% similar).
- ColourPop Perk Up (LE, $8.00) is cooler (95% similar).
- Makeup by Mario Light Medium (P, $28.00) is darker (90% similar).
- ColourPop Coconut Beach (LE, $8.00) is darker, cooler (90% similar).
- NARS Laguna (P, $38.00) is darker (90% similar).
- Estee Lauder Saffron Sun (LE, $65.00) is lighter (90% similar).
- Tom Ford Beauty Gold Dust (P, $70.00) is more shimmery, darker (90% similar).
- NARS Illicit (P, $30.00) is more shimmery, darker (90% similar).
- Marc Jacobs Beauty Tantric (P, $49.00) is darker, cooler (90% similar).
- ColourPop All the Feels (PiP, $8.00) is darker, warmer (90% similar).
The formula is supposed to be “buildable” and “easy to use” with a “light-as-air, non-powdery texture” that lasts for “12 [hours].” The coverage was more semi-opaque to opaque, but the texture was forgiving and lived up to the “non-powdery” claim so a lighter hand was all that was necessary to pick up less product.
The texture was smooth, silky, and finely-milled with a firmer press that wasn’t stiff, so product picked up readily on a brush but was easy to control. The powders applied well to bare skin as well as over foundation, as they diffused easily, blended out and sat flatteringly on skin. They had a more “natural” matte finish where they did not appear totally flat and matte but weren’t overtly shimmery either.
The shades lasted between eight and nine hours on me before showing signs of fading, and most shades had around 70% of product visible at the 12-hour mark.
Browse all of our Huda Beauty GloWish Soft Radiance Bronzing Powder swatches.
mica, silica, cetearyl ethylhexanoate, zinc stearate, dimethicone, sucrose acetate isobutyrate, dodecane, rosa damascena flower oil, capsicum annuum extract, butyrospermum parkii (shea) butter, helianthus annuus (sunflower) seed oil, tocopherol, glycerin, squalene, ethylhexylglycerin, citronellyl methylcrotonate, triethylhexanoin, c30-45 alkyl dimethicone, phenylisopropyl dimethicone, cetyl peg/ppg-10/1 dimethicone, sorbitan sesquioleate, dimethiconol, beta-sitosterol, sodium benzoate, citric acid, sodium salicylate, xanthan gum, iron oxides / ci 77491, iron oxides / ci 77492, iron oxides / ci 77499, titanium dioxide / ci 77891.
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.