Happy Friday, friend! Question for ya: when it comes to mascara, do you tend to stick to the same thing, or do you like to bounce around and try different formulas? While I do have my favorites (here’s looking at you, Laura Mercier Caviar!), I’m always down to discover something new, especially if it’s the type of formula that maxes out volume. Jane Iredale’s new Beyond Lash Volumizing Mascara does just that. Two coats and my lashes look thicker and longer, and dare I say, beyond!
Some info on key ingredients
- Bamboo Stem Powder: A natural alternative to nylon fibers, bamboo stem powder has been shown to help add length and volume to lashes.
- Basil Root Extract: A strong antioxidant that helps lashes feel fuller and look healthier.
- Rice Bran Wax: A vegetable wax used as a vegan alternative to beeswax that helps provide a strong yet flexible coating.
- Additional info: Made without carbon black, parabens or teflon. Made from 98% naturally-derived ingredients.
— Jane Iredale PR
I appreciate the hourglass-shaped brush because the curves hug my lashes tightly and coat each lash from root to tip. I also like how lightweight and flexible my lashes feel after two coats.
Because my fringe doesn’t have a lot of natural curl (thank goodness for lash curlers), I need lots of curl hold, and although this mascara has a good amount, I feel like it could use a little more. If you’re one of the lucky gals/guys blessed with plenty of natural curl, then you should be good to go. If you’re like me, then layer your favorite waterproof or curling mascara underneath first to retain that sky-high lift.
If you’re curious, a tube is $28, and there’s one shade to choose from, black. You can find it online and at Jane Iredale counters right meow!
Your friendly neighborhood beauty addict,
P.S. Happy Friday! TGIF!